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Almost a decade to the date, LeBron James made his infamous decision to take his talents to South Beach and join the Miami Heat.

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According to ESPN’s Don Van Natta Jr., the producer of the mini-doc that chronicled LeBron’s Decision, Drew Wagner emailed the following question to Simmons:

“What if LeBron announces he will pick his 2010-11 team live on ABC on a certain date for a show called ‘LeBron’s Choice?

Bill Simmons eventually took that idea to his bosses at ESPN before bringing the proposal to LeBron’s team.

Eventually, all the details were ironed out, and the president of ESPN at the time, John Skipper, gave LeBron an hour of primetime television on July 8 for his decision.

The show went on to make LeBron public enemy number one for years to come, and he played up to that “villain” mentality for all his years in Miami.