Press Release - Addis Ababa, 21 January 2022 (ECA) - Imagine using one second to sell more than 11,200 bags of Ethiopian coffee. That is what happened on January 19, 2022, during the Ethiopian Coffee Brands Launch on China's Largest E-Commerce Platform, Alibaba (Tmall Global), in a joint effort with the United Nations Economic Commission for Africa (ECA) and the Ethiopian Government.
