Press Release - Friday, 25th April 2014 remains a special day in Speak Up Africa's institutional memory: the day that Zero Malaria Starts with Me was brought into the world. Government officials, led by the then Minister of Health and RBM Partnership to End Malaria Board Member Pr. Awa Coll-Seck, alongside donors, NGOs, and many others, gathered for the launch ceremony, without the knowledge of what would become of this campaign in just a few short years.