Formula 1 has never been only about sports. Since the early days of motorsports in the 1920s, race car driving has been synonymous with luxury, style and elegance. Yet, it was only later in the century that fashion companies started sponsoring Formula 1 teams. Benetton was one of the first brands to partner with Team Tyrell and Team Toleman in the 1980s, which resulted in now sought-after collections, according to l’Officiel .