Ja Rule’s history of using his likeness for advertisements isn’t great (see: Fyre Festival).

The New York native’s commercial for Papa Cristo’s Greek Deli, a Los Angeles-based greek restaurant, went viral over the weekend for its brash and hilarious delivery.

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"You got to have pitas!

In a clip of Ja Rule's upcoming episode on the show, he explains that he wanted to make the short ad to help one of his favorite small businesses during the coronavirus pandemic.

Watch Ja Rule explain the new viral ad below.