BitDepth#1357
NEWSDAY · Journalism Robots II: Automating print production - BitDepth1357 Narration
MARK LYNDERSAY
HERE'S a tidbit that reaches back into the pre-Cambrian era of desktop publishing.
One of the interesting aspects of my early engagement with desktop computing is that I did not begin by using a word processor or even Photoshop on a personal computer. The first software I ever double-clicked on was called Quark Xpress, the early champion of 1990s professional desktop publishing.
On the early Macintosh computers running the island's first pagination department over at the media house formerly known as Trinidad Publishing in 1989, Quark ran at a snail's pace. So those early paginators became very skilled at running Quark from the keyboard.
In one notable instance, I watched a paginator build a page entirely from the keyboard and then walk away as the CPU struggled to catch up with his commands, the page slowly taking shape on the screen after he walked off to chat with someone.
It's taken a long time for another example like that to show up, but I immediately remembered that afternoon when I watched a video of ProtecMedia's AIDA build a print layout based on content from a webpage (https://bit.ly/3GGSkNc).
AIDA (Artificial Intelligence Design Assistance) is one of the journalism automation products offered by ProtecMedia and it's been deployed by Group La Depeche of France as part of its plan to move its publications to web-first delivery.
Group La Depeche produces 13 editions of 40 pages each weekly, of which six are dailies, while also delivering its reporting on six websites and six apps. The print editions reach 16.8 million readers and 15 million of them read the reporting online. It is, collectively, the seventh largest news website in France with 150 million visits per month.
It also services an "area of influence" that is a sixth of France, an octagonal block in the south of the country.
The publications emphasise the hyper-local reporting delivered by 700 correspondents with a collective output of 1,200 articles each day. The average audience age is 65.
"They have time and money," said Michael Bourguinon, the group's director of revenue with a wry grin during a webinar discussion of the project in April.
Bourguinon notes that there have been challenges in the digital transformation of newspapers. The company's sales and subscriptions teams are still focused on the print editions, but increasing digital subscribers and advertising remains a key mission.
"The only fuel to drive this goal is content," he said.
La Depeche is currently preparing to enter the second phase of its print automation project, which will shift emphasis on story production to web-first publication.
In the first phase, correspondents created online reporting according to a daily cycle, writing to templates established for print production. Each online story is categorised with a post code which corresponds with a layout placement slot.
The media house has achieved a 30 per cent re
