Grambling State University (GSU) awarded James Colon, vice president of African American Business Strategy at Toyota Motor Sales, Inc., an honorary doctorate degree at its 2014 Spring Commencement ceremony, Friday, May 9. It is the most prestigious degree the historically black university offers.

Grambling recognized Colon for his commitment to diversity in the automobile industry and long-term support of historically black colleges and universities (HBCUs), and the academic achievement of young African Americans. At Toyota, Colon is responsible for engaging Hispanic and African American businesses and media, and optimizing relationships with important external Hispanic and African American groups. Under his leadership, the automaker implemented the Toyota Green Initiative designed to educate and encourage students on HBCUs to live environmentally conscious lifestyles. Nearly 5,000 people have made the Promise Pledge to live green, and 28 HBCUs have participated in the Green Campus Contest.

“I am honored to have received this degree from one of the most respected and distinguished historically black colleges and universities in the nation,” Colon said. “When an institution of higher education confers an honorary degree, it believes that the recipient reinforces its values, its mission. Grambling’s vision is to be a distinguished institution that produces accomplished graduates who go on to compete and succeed in a global market. In short, Grambling believes in being the best and producing the best — to help the world be the best it can be. I, along with Toyota, share in that mission every day and will continue to do so.”

Colon joins an elite group of African-American influencers and history makers who have received honorary doctorate degrees from Grambling, including: the late singer Whitney Houston; scholar/author Dr. Cornel West; and, Democratic political strategist and pundit Donna Brazile.

In addition to his responsibilities at Toyota, Colon serves on the boards of his alma mater, Manchester University in

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