On Thursday, Bloomberg released its latest issue featuring a cover story about James and his longtime friend and business partner, Maverick Carter, and the $100 million investment they received for their growing media empire.

Their current platform includes UNINTERRUPTED, film and tv production company SpringHill Entertainment and brand and culture agency the Robot Company.

Carter will serve as its CEO, while James will take on the role as chairman, which will "aim to give a voice to Black creators and consumers who’ve been pandered to, ignored, or underserved."

In addition to the pair’s new roles, SpringHill Company’s new board will feature tennis legend Serena Williams, Boston Red Sox Chairman Tom Werner, Live Nation Entertainment CEO Michael Rapino, Elisabeth Murdoch, Marc Rowan, Paul Watcher, and B. Scott Minerd.

Congrats to LeBron James and Maverick Carter on their newest, amazing endeavor.