By: Alyssa Wilson Michael B. Jordan has agreed not to use the term “J'Ouvert” for his new business venture after being accused of cultural appropriation. The 34-year-old actor launched his rum brand under the name and faced criticism from the Caribbean community.   View this post on Instagram A post shared by West Indian Americans Tribe ™️ (@westindianamericans) By definition, J'Ouvert is the official start of carnival, at the dawn of the Monday before Lent, making it an essential tradition in Caribbean culture. According to INSIDER, in the trademark filing for the name, the actor said the word had 'no meaning in a foreign language.' […]

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