Friday, June 12, the basketball icon Michael Jordan and his Jordan Brand committed $100 million

over the next 10 years to organizations assisting Black people with social justice and greater

access to education.

When Jordan committed $100 million last week, many Black community voices responded, “It’s

about time,” expressing a sentiment, according to NBC’s TV series GIVE Executive

Producer/Creator Gary Reeves, “is a misconceived sentiment based on lack of research.”

Jordan’s give encouraged Reeves ability to create socially inspiring content utilizing sports to

teach life lessons in Oakland, Berkeley and the Greater Bay Area.

Reeves touched the lives of

Jason Kidd, Brian Shaw, Gary Payton, Greg Foster, Antonio Davis, Levi Middlebrooks, and

others via free basketball camps, that were supported by the Coors Family and later Coors

Brewing Company.

Reeves has rallied celebrity support for a number of community service providers and public

schools in the West Contra Costa School District.