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With authentic representation lacking and increased consumer demand for brands to directly benefit Black communities, 2022 saw a 10 point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content NEW YORK, Oct. 17, 2022 /PRNewswire/ - Nielsen's latest Diverse Intelligence Series report, 'Amplifying Black voices in media: Creating informed, […]
The post Nielsen study shows media industry and marketers often miss the mark in connecting with Black consumers first appeared on UnityFirst.
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