Source: Nike / NIke

Don’t pretend there’s not a problem in America.

That’s how Nike kicks off its latest PSA in response to the overt racism we’ve seen take place over the past few weeks, amid a pandemic.

The message was so powerful it even prompted one of Nike’s biggest rivals adidas to show support to the ad by retweeting the video with a comment that read, “Together is how we move forward.

The ad is a direct response to the unrest America has seen the past few nights as cities protest, riot, and loot in response to the killing of George Floyd.

That’s when ex-police officer Derek Chauvin attempted to subdued Floyd by shoving his knee into his neck for nearly 10 minutes despite Floyd pleading for his life.