Although the population of Birmingham is 70% Black, only 3% of businesses are Black-owned. Not to mention, the city’s Black owned business community has been most impacted by the coronavirus pandemic, which has made it even more difficult for business owners to grow. But Mastercard has been investing in digital tools, mentorship, grants and partnerships to help Black business owners in Birmingham thrive. As a poster of this recent campaign, Mastercard partnered with the Birmingham Business Resource Center (BBRC) to support Black owned businesses during the 2022 World Games. The campaign, along with the brand’s recent visit with leaders in Birmingham, are a part of its In Solidarity initiative to close the racial wealth and opportunity gap. “These are exciting times in Birmingham as we prepare to serve as hosts for people around the world. The BBRC’s staff is elated to have been given the opportunity to ensure that opportunities to benefit from the World Games are shared with our...