Source: Muhammed Enes Yildirim / Anadolu Agency / Muhammed Enes Yildirim / Anadolu Agency

Snapchat made a very poor judgment in publicizing a filter that prompted people to smile to break chains in observance of Juneteenth.

The company is making claims that somehow the filter slipped through the cracks of their thorough review process after it was critiqued on Friday morning shortly after the release around 11 am eastern time.

“A diverse group of Snap team members were involved in developing the concept, but a version of the Lens that went live for Snapchatters this morning had not been approved through our review process.

The development of Snapchat filters, formally known as Lens is done by a team from Looksery, which Snapchat acquired back in 2015.

Evan Spiegel, Snap CEO, said that Snapchat looks like most other technology companies in terms of representation, heavily skewed towards males and white.