Snoop Dogg, 50, once rapped that "Death Row is the label that pays me" and now that lyric is taking on a new meaning—the rapper is

the new owner of the iconic label that launched his prolific career in 1993.

Snoop, born Calvin Cordozar Broadus Jr., has extended his career beyond the rap game and has dipped into acting, entrepreneurship

and is a football coach in Los Angeles for a youth football team.