Dr. Anika Goodwin, a board-certified ophthalmologist with 15 years and 10,000 eye surgeries under her belt,  has married her dual passions of looking good and seeing well to create OpulenceMD Beauty, an eye specific beauty brand that specializes in magnetic lashes.

So one of the things that I discovered early on was how much of a difference a set of lashes made in your look,” she says.

OpulenceMD Beauty

Goodwin experimented with all types of lashes, eventually becoming a individual lash extensions user for years.

It’s also why all of her lashes are magnetic, avoiding the need for adhesives that many times contain formaldehyde and also allowing for women to easily remove the lashes and clean both the product and their eyes on a daily basis.

“As we look more toward clean beauty,” Goodwin says, “and we start to pay more attention to the products, the ingredients that we use on and in our bodies, you should not forget about that same principle as you’re looking for something to complement your eyes.”