After 70 Long Years, Uncle Ben’s Name Is Rebranded As Ben’s Original

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After 70 Long Years, Uncle Ben’s Name Is Rebranded As Ben’s Original

Starting in 2021, Uncle Ben's and all of its rice products will be rebranded under the new name: Ben's Original. Executives at Mars Food released a statement about the new change and admitted to making the change after receiving criticism over the racially insensitive branding. A new initiative will be launched to help underserved communities across the country.

Source: The Urban Daily

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