In the book Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King and Halee Fischer-Wright, team composition is key to the success of any strategy or organisation for that matter.
Every football team has forwards who are strikers to score goals.
In organisations, the Forwards include the sales, social media teams and any other outgoing team that to go out into enemy territory either physically or virtually to engage with the outside world and directly to score goals.
No matter what shots are fired at the organisation, these functions must defend the brand.
The goal keepers are for functions rarely seen in the public space our outside the organisation, much like the soccer goalkeeper has no business trying to dribble the ball in an attempt to score on the other side.
