Mpofu worried about where she would get fresh food, until she saw a message in her local church WhatsApp group about Fresh in a Box — one of rising numbers of African technology companies getting fresh food to people under lockdown.
The Malaicha app, which started in South Africa nearly one year ago, acts like a version of food remittances…
PricePally had about 320 paying users before the virus hit — that number shot up to more than a thousand after the country’s lockdown kicked in on 30 March, Lawoyin said.
The app, which started in South Africa nearly one year ago, acts like a version of food remittances, allowing people in South Africa to order groceries for delivery in Zimbabwe.
Through Malaicha, her father can get groceries to his family in a few days, compared to the weeks or months it can take to send the food from South Africa to Zimbabwe, Nyathi said.
The company is so confident about the future of online food shopping in Africa that it is launching Malaicha Global next week so that people can send goods to Zimbabwe from anywhere in the world.
