(Photo by David M. Benett/Dave Benett/Getty Images for Bvlgari UK)
NEW YORK (AP) — Apple Music is launching its first radio show in Africa.
The streaming platform announced Thursday that “Africa Now Radio with Cuppy” will debut Sunday and will feature a mix of contemporary and traditional popular African sounds, including genres like Afrobeat, rap, house, kuduro and more.
READ MORE: Travel entrepreneur chooses Africa over America during pandemic
Cuppy, the Nigerian-born DJ and music producer, will host the weekly one-hour show, which will be available at 9 a.m. EDT.
(Photo by David M. Benett/Dave Benett/Getty Images)
“The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,” Cuppy in a statement.
READ MORE: ‘Year of Return’ movement beckons Blacks back to Africa prompting powerful cultural and economic exchange
Apple Music’s announcement comes the same week Universal Music Group said it was launching Def Jam Africa, a new division of the label focused on representing hip-hop, Afrobeat and trap talent in Africa.