The breakfast brand Aunt Jemima is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype, its parent company said .
Quaker Oats said in a statement that the longtime brand will remove the image of Aunt Jemima from its packaging starting at the end of 2020, and the name change will happen at a later date.
“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.
Quaker Oats, a subsidiary of PepsiCo, owns the Aunt Jemima brand, which has been around for more than 130 years.
The rebrand comes after “Aunt Jemima” became a trending topic , with many users criticizing the company for maintaining the name and logo for so long.
