Business owner, brand manager and women’s empowerment advocate Avalon Gomez said her community refers to her as a "dot connector" and "the ultimate multi-hyphenate.
Gomez started out working in corporate finance and banking, transitioning to marketing and then party promotion. She focused on business at El Dorado East Secondary School, then El Dorado Senior Comprehensive, moving on to do marketing and special event management at SBCS and Sital.
“I always loved the concept of creating things from scratch, or having someone just tell me an idea and then I get to actually build it. I enjoyed creating things people could come out and enjoy, creating things people like and want to support.
“I was the only female promoter 15 years ago having boat rides on Harbour Master and Treasure Queen. My best friend and I had this brand called Zero, so we used to have the Zero Breakfast Cruise, which was a Boxing Day cruise, and we had other events every Easter Monday. We threw land events down by Teteron. Back then we didn’t call it brand marketing and personal branding and things like that, we just said we’re throwing a party, we’re having fun, but I realise that’s what my passion was, that’s what I really enjoyed.”
After a few years, Gomez said she began to think that she didn’t want to be known only as a party girl.
“I asked myself, 'how can you use your skill, your expertise, your talents, interests, use the things you’re passionate about to build your legacy?' I started to focus more on creating my agency, and working with other people on them having these same experiences, building their branding through events, through digital marketing, content marketing, things like that.”
Gomez said she was able to leverage the contacts she had made both in banking and while promoting when she launched her brand marketing agency, Avelle, in 2017.
[caption id="attachment_1088744" align="alignnone" width="817"] Business owner, brand manager and women’s empowerment advocate Avalon Gomez at a SPOTT mentorship event -[/caption]
“I was always passionate about connecting with people. That was just one of my superpowers. My clients would come in, connect with me, wait until I was free. I was always the person who was personable and wanted to connect with, and when I used to throw parties, I did the same thing. So when I transitioned I used the same connections to let them know I have this agency, this is what we do.
“From building my brand over the years, those people knew me and what I was capable of. That’s another great benefit to building your name. Some people might see me as a promoter but others would say, 'well she did this for so many years, so clearly she could do it for me.' Or they would remember I have certain connections from having to work with radio stations, venues, other promoters.”
She said she had built a great network which enabled her to connect people.
“My social media community gave me the name 'professional dot connector.' They said ‘if we need anything we could definitely call Avalon. She would de
