Last week, Foot Locker announced the launch of All City by Just Don . The lifestyle collection created with cultural vanguard Don C is rooted in basketball and sneaker culture, inspired by the spirit of his Chicago community. "Now that I do have my foot in the door, I do want to deliver things that more people can participate and enjoy that come from where I'm from." Don C tells BlavityU during his recent Foot Locker summit in Chicago. Don C has had his hand in the culture for decades as a music executive, fashion designer, sneaker collaborator, and brand storyteller. The Chicago designer worked on the All City collection for over a year and shared he "has multiple drops" in the woodworks for the upcoming seasons that are specifically "embedded sneaker culture." "Sneaker culture to me is the foundation of our culture, and for most people, that foundation was Foot Locker, that was the destination," says Don C. The All City by Just Don Fall 2021 collection merges luxury fabrics and...
