Yesterday, member States of the World Tourism Organization (UNWTO) from across Africa, shared their priorities for tourism against the backdrop of COVID-19.
This builds on the UNWTO Agenda for Africa – Tourism for Inclusive Growth, the roadmap for African tourism that was adopted at the UNWTO General Assembly in 2019, and is based on the responses to a survey sent out by the Regional Department for Africa.
At the continental level, the survey revealed that the five key areas of the UNWTO Agenda for Africa that Member States would like to see prioritized in order to better support them as they recover from the impact of COVID-19 are:
UNWTO is committed to helping Africa grow back stronger and better and for tourism to emerge from this crisis as an important pillar of economies, jobs and sustainability.
Alongside this, Member States across Africa also expressed a wish for UNWTO to focus future capacity building and training sessions on the topics of crisis management and communications, marketing, developing domestic tourism and promoting innovation and entrepreneurship.
Furthermore, the survey also found that Member States from across the continent would like to see UNWTO add a new section to the Agenda for Africa, focusing on the promotion of regional and domestic tourism.
