by Donald Thompson — March 17, 2021 – (Source: www.wraltechwire.com) RALEIGH – Historically Black College and Universities, or HBCUs, are seeing an increase in media attention lately, especially after last week’s NBA All-Star Game, which raised $3 million for national nonprofits that specifically support them. I appreciate, applaud, and admire this renewed interest in HBCUs, but as a leader in both the diversity and marketing spaces, their recent spotlight has encouraged me to think more deeply about what HBCUs – as brands – are bringing to market. What do they offer to the business world? And what can they do to grow and win in the highly-competitive education sector?
