MOBILE telecoms giant, Econet Wireless yesterday announced a 20% hike in voice, data and SMS bundle prices, saying this was important to sustain operations. BY BUSINESS REPORTER “The business continuously reviews its pricing in line with changes in the operating environment to ensure it remains viable, while retaining good quality of service and offering affordable products,” Econet said. The listed telecommunications company earlier said it was transforming itself into a digital service provider and remained “committed to innovative approaches to deliver these (digital) services and ensure our customers get the best quality voice, data and SMS-based products”. Econet last adjusted its voice and data tariffs in September, but since that time, the price of many goods and services that constitute critical costs to business have skyrocketed, putting pressure on the company’s bottom line. In particular, the price of electricity has doubled (gone up 100%) while diesel has gone up by 32% since September. Econet and other telecommunication companies rely on electricity and diesel-generated power to keep their network services up and running. According to the latest schedule, Econet has reviewed its bundle of joy voice bundles from $4,04 to $4,25 per two minutes, while a 20 megabyte (MB) daily data bundle now costs $17, up from $13. A monthly 100MB data bundle has been reviewed upwards from $67 to $84, while the 8GB private Wi-fi bundle has been adjusted from $960 to $1 500. At the same time, subscribers are now be required to pay $0,36 to send an SMS, up from $0,32. Although Econet’s service delivery has been affected by load-shedding like many Zimbabwean companies, streamlining its revenue generation capacity, the group has, however, devised methods of continuing to provide quality service to its subscribers. “We maintained quality of service despite the numerous challenges facing businesses in Zimbabwe. In particular, limited foreign currency and disruptions in power supply continue to put a significant strain on our ability to provide uninterrupted excellent service,” said the company chairman James Myers in a statement accompanying Econet’s half-year results to August 2020. “Our mitigation strategies, which include moving to remote monitoring and operation of our network, as well as reducing our reliance on power from the grid through DPA, were critical to our success,” he said, adding that the company expected at least an additional 18MW of power to be availed by DPA (an Econet group Solar power company) by the end of the financial year.