THERE is a new game on the market that asks Wha We Go Do? a phrase with many meanings and answers. But for Krystal Regis, 40, and her business partner Sean Mahon, 41, it's about sex, specifically their adult card game.
The pair created the game to address intimacy and communication issues in relationships.
Regis told Newsday her work with a therapist made her realise how uncomfortable people are discussing sex, herself included.
"When it came to the topic of sex, it opened my eyes to how a lack of intimacy can devastate relationships. I thought to myself, I can help by creating a game that starts a conversation."
Regis, who has a degree in psychology with certification in counselling, believes her studies and daily psychoanalysis of people and situations in her personal life influenced her decision and the game.
[caption id="attachment_1096145" align="alignnone" width="1024"] The Wha We Go Do? game. - Photo by Angelo Marcelle[/caption]
She noticed couples were less shy about exploring sexual topics at the early stages of dating, but as they get further into their relationship, their behaviour changes.
"They no longer open up to each other, they get bored. They grow apart and lose each other, they stop exploring."
The journey to creating Wha We Go Do? began three years ago, when Regis was working with a local company hosting game nights and interning with a sex therapist.
She was the production manager for the game company and was tasked with conceptualising and developing card games.
"A lightbulb went (on) in my head and I started with a book, a pen and an idea. Looking back, I think I just needed to prove to myself that I could do something on this scale."
Regis contacted Mahon, who had experience with party promotions and insurance. The two had worked together before.
"I asked if he was willing and here we are."
The game’s questions were inspired by watching adult movies, reading Reddit and Quora stories and learning about kinks and BDSM.
"We wanted it to have something for almost everyone. The majority of the content was derived from fantasies and fetishes."
[caption id="attachment_1096144" align="alignnone" width="1024"] Newsday employees Jelani Beckles and Kafi Nicholas enjoy reading the cards for the Wha We Go Do? game on July 11. - Photo by Angelo Marcelle[/caption]
Regis, who has a 9-5 job, originally wanted to be a sex therapist after completing her bachelor's. She took a year to herself before starting a master's programme and working with a licensed therapist. During that time, she saw first-hand the role of sex in relationships.
She describes the target audience as people in relationships who have lost their spark.
"We are taking an approach to a serious topic so couples could be more open with each other."
She said the game's $280 pricing came after "considerable research."
Word of mouth and an Instagram page have been the pair's best marketing strategies. Regis said earlier this year, they hosted game nights at a bar on Ariapita Avenue to generate interest and
