Source: Hanifa / Hanifa
Hanifa has rocked social media by debuting its latest collection from designer Anifa Mvuemba on Instagram Live using 3D models.
In an interview with Teen Vogue, she explained plans were already in the works to debut the collection, Pink Label Congo, online, but she had doubts to move forward with the show once the coronavirus pandemic hit.
As it turned it, fans were quite receptive to the virtual quarantine fashion show and thrilled by the ready-to-wear contemporary capsule collection.
Mvuemba, whose vibrant designs have been worn by celebrities like Cardi B, Lizzo, Angela Simmons and Kelly Rowland, told the magazine that “designing content using 3D models and now an entire collection has been a complete game-changer for me.”
Mvuemba also noted the impact social media is having on the fashion industry, specifically when it comes to her groundbreaking online show.
