The new service from WarnerMedia, CNN’s parent company, premieres with a big library of TV shows and films from popular brands like HBO and Warner Bros.
Greenblatt spoke with CNN Business about the new service, the coronavirus’ effect on its launch and how the pandemic could change the streaming wars.
It is a highly curated platform, made up of the entire HBO service, as well as a deep library from the Warner Bros. film and television libraries, third-party acquisitions, and an enormous new slate of original production that we call the Max Originals.
So what has been the biggest challenge in bringing HBO Max to market during a global pandemic?
We are in great shape for the launch because most of the new original content on both the HBO and the Max Original sides are ready to go.
