“Many businesses won’t be able to return to their old way of doing things, but in some cases that might be just as well,” says Bill Higgs, an authority on corporate culture and the ForbesBooks author of the Culture Code Champions: 7 Steps to Scale & Succeed in Your Business.
Often, those old ways probably weren’t working, says Higgs, a founder and former CEO of Mustang Engineering who recently launched the Culture Code Champions podcast.
Now is a chance to do better, Higgs says, and he recommends a few thing business leaders should do as they work to bring their companies out of the economic downturn:
• Be a visible presence.
One problem businesses encounter when good times return is that they revert to bad habits, Higgs says.
“One more mistake businesses make in good times is that when they get really busy, they stop selling, or at least aren’t as motivated to sell,” Higgs says.
