IN 2019 the award-winning multi-media company K2K Alliance & Partners (K2K) won the inaugural Overall Band of the Year with its medium mas band and launched an affiliate, Normi & Normi Inc, a luxury resort retail brand crafted for women.
In February 2020 K2K copped its sixth consecutive Medium Band of the Year title with its presentation The Greatest Show (Welcome To The Circle Called Life).
On September 1, 2021 K2K will be further diversifying with a new bridal and formal wear brand, Kev-Absolu.
Co-founders of K2K, designer twins Karen and Kathy Norman, in a release, explained the name is inspired by their younger brother, Kevin. Kev-Absolu, or Kev for short, will make its debut at a presentation entitled Scandal, Crumpets and Carnival on September 1 at Liberty House, a waterfront restaurant in Jersey City, New Jersey.
[caption id="attachment_903578" align="alignnone" width="925"] Kev-Absolu bridal brand is a blend of tradition and modern aesthetics, designed to embody timeless luxury and elegance, say designers Kathy and Karen Norman. - courtesy Gary Jordan[/caption]
The Kev-Absolu presentation will be "designed to embody a modern twist on a bygone era" and will be presented alongside a combined presentation of K2K and Normi entitled Somewhere, in between the rush.
Inspiring words
In an interview with the Norman twins, they explained the inspiration for Kev.
"Our younger brother, Kevin, is quite fashion-forward. We describe him as a ‘modern-minimalist.’ He has a natural curiosity for life and people. Over time, he has become quite philosophical. One evening, during one of our chit-chats he articulated a phrase that struck a chord. And this chord, inevitably became the melody and inspiration for the bridal offering.
“If you are going to fall…then fall, completely,” Kev said.
"And what do you know, we fell in love with the idea of creating a bridal capsule from a male’s perspective."
The twins said they were intrigued by their brother’s concept of life and love, and asked, “What would you expect the perfect bride to look like?”
The twins recalled they grabbed for pen and pad and his opinion would go on to shape the brand.
Kev said, “While that question may seem very binary, indeed, it has many layers. One could answer from a stylistic view, but ‘style’ is very seasonal. However, if I say, that a bride should look tasteful, then, we have a definition that is somewhat more concrete and meaningful. Although, in truth, tastefulness could be subjective. In that vein, I honestly think that it is important for a bride to select a gown that matches her personality and temperament. Personally, I would enjoy seeing a bride wear something that is chic and timeless, allowing everyone to enjoy her louder sense of sophistication.”
The twins explained Kev-Absolu is a blend of tradition and modern aesthetics, designed to embody timeless luxury and elegance.
"Inspired by a man, but created for women, Kev recogn
