According to news reports on Wednesday, co-founder Gregg Glassman is selling the company after weeks of controversy and backlash.
Glassman came under fire for insensitive tweets and other comments about George Floyd and the coronavirus recently as protests over Floyd’s murder and racial injustices sweep the globe.
Glassman is selling the privately-held company to Eric Roza, the owner of CrossFit Sanitas gym in Boulder, Colorado.
Roza will also become CrossFit’s Chief Executive Officer, taking over from Dave Castro, who was named to the post in the wake of Glassman’s resignation earlier this month.
Earlier this month, Glassman said CrossFit Inc’s leadership was “not mourning for George Floyd,” according to a recording.
