Courtesy of beauty brands step up to do more than pledge funds to show support for the Black community, Dove continues its efforts to fight against racial inequality and recently released a short film titled America the Beautiful.
It co-founded the CROWN Coalition in 2019 with the goal of getting the CROWN Act (Creating A Respectful Open World with No Racism) passed in every state across the new film is a visually stunning depiction of what that fight looks like on the ground today, following the murders of George Floyd, Breonna Taylor and countless other Black people at the hands of the police.
“The images in our America the Beautiful film feature real people of all ages who are impacted by racism, captured during Black Lives Matter protests across the U.S.,” she continues.
“These are powerful images of Black people who need to be seen and heard, and we stand with them as we fight to help end systemic racism in our country and build a more equitable future for the next with the film’s release, Dove also announced that it’s launching the CROWN Fund, pledging $5 million of ongoing support over the next five years to create programs that support the Black community.
An image from the Dove film America the Beautiful
(Courtesy of Dove)
The brand is also committing a minimum of 25 percent of its U.S. influencer budget to Black content creators and says that it will be increasing Black voices on its platforms.
