Osaka has just set an all-time earnings record for a female athlete in a single year according to Forbes.
The money Osaka has earned has put an end to Williams 4 year streak as the world’s highest-paid female athlete.
“To those outside the tennis world, Osaka is a relatively fresh face with a great back story,” David Carter, a sports business professor at USC’s Marshall School of Business tells Forbes.
Every year since Forbes started tracking data, the highest-paid female athlete every year has been a tennis player, with Steffi Graf and Martina Hingis the top earners for most of the 1990s.
Osaka spoke to Forbes about her most recent marketing campaign with Bodyarmor that was just launched last week, “I always look outside tennis to see how other athletes are training and conducting themselves,” she says.
