Since influencers have become a part of our digital landscape, there’s been no shortage of conversations centered on the gap surrounding representation between Black creators and their white counterparts. A central component in many of these arguments is the disparity in relatability between audiences. Since whiteness is so deeply embedded in the fabric of our society, it is wholly unsurprising that many white creators can garner the attention of Black audiences. Whether they are beauty, fashion or lifestyle influencers, Black viewers are likely to relate simply due to how our society is set up. Black creators, however, are often not afforded that same luxury. From the unique needs of our hair to the difference in priorities when it comes to make-up recommendations and products ( see the Juvia’s Place blush fiasco ), there seems to be less for white audiences to latch onto in a quantifiable manner that doesn’t toe the ever-shrinking line between appropriation and appreciation. Well,...
