New Whisky Tasting on the Internet
Friday, June 19, 2020 0:01
By DOREEN WAINAINAH
Locally and globally, alcohol brands have had to re-evaluate how they get to consumers.
FILE PHOTO | NMG
Eighteen of us raise our glasses and toast at the launch of the new look Glenfiddich 12-year-old whisky.
It is a Tuesday afternoon, we are all logged into a Zoom meeting with Mulunda Kombo, the Glenfiddich national brand ambassador—who is in Nairobi and Struan Grant Ralph, the global ambassador Glenfiddich—in Speyside, Scotland.
At the close of last year, single malt whisky Glenfiddich began a rollout of its new look.
With the rebrand, Mulunda indicates Glenfiddich is modernising ‘language’ to appeal to a new market.
