In an internal memo to employees, Nike CEO, John Donahue, has said that his company will recognize Juneteenth as a paid holiday.
“When we say that Black Lives Matter, it applies to the world outside of Nike and, importantly, it applies to our Black teammates within Nike,” Donahue wrote, “Simply put, we need to hold ourselves to a high standard given the heritage of our company and our brand.”
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According to Bloomberg.com, Donahue says that the company will focus on four key areas to improve race relations internally: representation, professional development, inclusion and belonging, and education.
Nike, along with Michael Jordan, announced last week that the Jordan Brand will donate $100 million over the next 10 years to organizations that promote racial equality, social justice, and greater access to education.
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“Black lives matter.