For the past decade, Nielsen Holdings has produced a series of annual reports, Nielsen’s Diverse Intelligence Series, highlighting a comprehensive collection of insights and the buying power of U.S. multicultural consumers compiled from the company’s multiple measurement verticals, spanning from retail to entertainment. Cheryl Grace, Nielsen’s senior vice president of U.S. Strategic Community Alliances and Consumer Engagement, the founder of the series, has been the company’s spokesperson for the company’s campaign, particularly the report focused on African American consumers.
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