NNPA NEWSWIRE — Advertising in the Black Press provides deeper visibility beyond the mainstream media. It allows the Democrats to reach Black voters who might not otherwise encounter their campaign messages. Moreover, national polls may not capture the diversity of Black communities among urban, suburban, and rural areas. Black-owned newspapers reach readers in small towns, big cities, and beyond. Advertising in these platforms is part of a comprehensive outreach strategy for reaching Black Americans.
The post OP-ED: Why the Biden campaign should invest in the Black Press first appeared on BlackPressUSA.
