PAUL SARRAN
THE PEOPLE’S National Movement (PNM), a cornerstone of TT’s political fabric, faces a defining moment as the country approaches the 2025 general election. With a legacy spanning decades, the party has demonstrated resilience in overcoming challenges.
However, as the electorate becomes more discerning and diverse, the PNM must address a new reality: the growing influence of the youth vote. To succeed, the party must reaffirm its core values while reimagining its strategies to connect with younger generations.
TT’s youth represent a powerful electoral force, defined by digital fluency, awareness of global and local issues, and impatience with traditional political norms. They seek leaders and policies that reflect their aspirations and the complexities of the modern world.
For the PNM, this presents both a challenge and an opportunity. To remain competitive, the party must engage this demographic authentically, innovatively, and inclusively.
Historically, the PNM has relied on its achievements and strongholds to secure victories. While these remain important, they no longer suffice.
Young voters prioritise immediate, tangible results over historical narratives. They demand leaders who not only promise change, but demonstrate the ability to deliver it. The PNM must shift its messaging to focus on its vision for the future rather than its storied past.
Addressing youth concerns is critical to this transformation. High unemployment, limited access to education, mental health challenges, and climate change are just a few pressing issues. Young people want comprehensive policies backed by actionable plans.
The PNM must articulate a clear agenda to tackle these challenges and actively involve youth in policymaking. Initiatives such as town halls, digital consultations, and youth advisory boards can foster collaboration and a sense of ownership.
Digital engagement will also play a pivotal role in the 2025 election. Youth increasingly turn to social media for information, discussion, and mobilisation.
The PNM must enhance its digital strategy by creating engaging, informative, and interactive content on platforms like Instagram, Twitter, and TikTok. Effective use of these tools will help the party connect with young voters and present itself as a forward-thinking organisation.
The PNM must also embrace the symbolic power of representation. Young voters want to see themselves reflected in the country’s leadership. Elevating dynamic, younger candidates signals a commitment to generational renewal.
This approach does not require sidelining experienced leaders, but balancing continuity with progress. A leadership team that reflects diversity and innovation will show that the PNM values the contributions of all age groups.
Engaging youth is about more than securing votes; it is about shaping a sustainable political future. The PNM should invest in long-term initiatives that empower young people beyond the election cycle.
Programmes supporting entrepreneurship, skills training, and meaning
