NNPA NEWSWIRE — In the quest for representative content, 73% of Black American audiences pay for three or more streaming services. Black audiences also feel that they could be better represented in the advertising targeted towards them. In the United States alone, 67% of Black audiences agree that they wish they saw more representation of their identity group while watching TV. The demand is also high in other countries, based on Nielsen’s research.
The post PRESS ROOM: Nielsen Report Shows Growing Demand for Investment in More Diverse Media Content to Engage Black America first appeared on BlackPressUSA.
