In fact, government has rapidly overtaken business to become the most trusted type of institution – a title it holds for the first time since Edelman started gauging trust two decades ago.
Meanwhile, the general lack of collaboration between institutions partly explains why none of them – business, government, NGOs and the media – are considered both competent and ethical at the same time.
There is twice as much trust in a combined business-government effort than in government or business taking on Covid-19 in isolation.
However, there is much more to be done, and the duplication of efforts in many instances shows room for improvement when it comes to coordination between government, NGOs and business.
Nevertheless, the cooperation we are seeing between business, the government and NGOs is unprecedented, and will hopefully endure long after the pandemic.