Rwandan chili is set to be auctioned online in China after local coffee performed well in campaigns targeting consumers on China's e-commerce platforms
Chili is among the Rwandan products being exported to China under the electronic World Trade Platform (eWTP).
An example of the events is a recent one that was held last week, where about 1.5 tonnes of roasted coffee beans were sold within a minute on Thursday during an online live streaming event aimed at promoting Rwandan coffee in the Asian country.
Earlier this year, in a similar event held in Hangzhou City, up to 2,000 packets of Rwandan coffee were sold in about 10 minutes
Organised by the Alibaba Group, the online events have been aiming to promote Rwandan coffee which is available on the Chinese e-commerce market.
In an interview with The New Times, James Kimonyo Rwanda's Ambassador to China hinted that they are looking at making an event for chili,
"We are looking at so many things to do with Rwanda and we are happy that coffee has become a signature export crop," he said, adding; "In fact I should have mentioned that at some point we will do another event on Rwanda chili, it is becoming very popular in Tmall."
Last year, Rwandan young agribusiness entrepreneur, Dieudonné Twahirwa, landed a deal to supply 50,000 tonnes of dry chilli worth $100 million (about Rwf90 billion) every year to China, a move expected to significantly boost Rwanda's agricultural exports.
