Gen Z NBA star Shai Gilgeous-Alexander, along with other athletes such as Neymar Jr., have been tapped as a face of SKIMS as the brand has finally expanded to men. In a Donna Trope-photographed campaign, the trendy underwear and shapewear line says “each iconic, superstar athlete represents excellence through their unique backgrounds, personal style and ability to connect with audiences beyond the world of sports.” Gilgeous-Alexander posted his shots on Instagram, writing, “i’ve always been comfortable in my own skim.” View this post on Instagram A post shared by Shai Gilgeous-Alexander (@shai) Neymar Jr. also posted a video spot from the campaign. View this post on Instagram A post shared by NJ 🇧🇷 (@neymarjr) “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander and NFL’s...
