Hampton University alum Brooke Hart Jones founded the culturally relevant HBCYoU dolls to share “the magic of historically Black colleges and universities by advancing the concept of higher learning to young children in early play.” Jones, a fellow HBCU alum from Hampton University, founded the doll line in 2022 to educate future generations about the importance of HBCUs in American culture. “We are the world’s first doll line centered around historically Black colleges and universities at major retail,” Jones, founder of HBCyou dolls, told 11 Alive . View this post on Instagram A post shared by HBCyoU Dolls ™️ (@hbcyoudolls) A new doll modeled after a cheerleader at Spelman College launched in Fall 2023. Like every doll in the collection, it comes with a significant leadership position that embodies the spirit of HBCUs. The 18-inch doll comes as a cheer captain, student body president, homecoming queen and more. Each doll has a college major and hobby, like a debate team member. “So...