Invariably, positioned between logos, messaging and product details, often a famous face pops into the advertisement to promote the product.
Also, successful advertisements showcase wide open vistas that bring out our ancient subconscious landscape preferences for savanna-like environments where humans first emerged.
But why does the use of celebrities in advertisements yield higher consumption of the products or services by viewers?
Then we see those same famous faces or hear those same voices alongside a particular product or service and we feel in our subconscious like we can trust that product even though our conscious logic knows that the celebrity was paid for the endorsement.
In summary, celebrity and association marketing carry powerful effects in advertisements.
