Lara Quentrall-Thomas

Introverted corporate entrepreneur

Dear AFETT,

I’m a professional in a corporate capacity and I also own my own small business. In my corporate role, I have reached a certain level of success, but I feel held back and bypassed in executive promotions, as I do not have much in common with my managers and they all have shared connections in their circles.

In my entrepreneurial role, I have realised that I would have access to bigger and better business opportunities if I improve on promoting myself and my services both within and outside of my network.

I am also an introvert, and while I am not shy, I do not do much to promote my various skills. Most times, I am uncomfortable attending networking events, and if I do attend, I’m not really sure how to approach conversations.

How can I overcome these obstacles in both roles and improve my network to improve my net worth?

Dear introverted corporate entrepreneur,

Networking does not have to be scary if you prepare yourself, set goals and take small steps.

Building confidence for networking starts with researching the event and identifying those people you would like to meet. That way you have a very targeted approach and are not just loitering.

You should reach out to the event organisers and ask them to arrange an introduction for you, so that as you arrive someone can guide you to the right people and make the introductions for you.

One thing I always recommend for hesitant networkers is to set the goal of meeting one new person at an event. Just one. Take their business card after the event, and make sure you follow up on the conversation by sharing your corporate profile and services via e-mail.

Additionally, you have to make sure that your LinkedIn profile is properly curated, because online networking is a great way to meet new people, learn about industry trends and access opportunities without having to meet people in person. Online networking is an ideal platform for introverts.

We often hear about the importance of an elevator pitch, and whilst I think they are a good idea, you can prepare a lighter version for yourself.

You must be able to tell new contacts who you are and what you are selling, in a compact and interesting way. This requires preparation and practice, but is not difficult.

There are many videos on YouTube that can provide guidance on how to prepare and deliver an impactful elevator pitch.

[caption id="attachment_1040838" align="alignnone" width="681"] Lara Quentrall-Thomas, founding member and first president of AFETT. -[/caption]

Make sure your business cards are easily accessible before the event, so you don’t have to dig through your bag or briefcase to find them.

Be prepared to receive business cards or exchange information in a professional manner, so have a notepad ready or your phone to scan information.

You have to demonstrate your readiness and interest.

A great tip is to prepare some questions in advance that you can ask new contacts, related either to the theme of the ev