A directory aimed at helping conscious consumers find Black-owned hair and beauty businesses is also on the rise.
Sadiaa Black Beauty guide currently lists more than 750 Black-owned beauty businesses—including 250+ beauty supply stores.
“Black women outspend every demographic in beauty, drive markets, and influence household purchasing decisions, yet we are the least considered and the least visible when it comes to resources, product choices, services, and marketing,” says Sadiaa founder and former MSR editor Stephenetta (isis) Harmon.
“The business of Black beauty rakes in $2.5 billion in the U.S., and upwards of $500 billion globally,” says Harmon.
Sadiaa Black Beauty Guide offers both free and paid listing options for businesses, as well as publishes space for business profiles, resources, and news aimed at Black beauty consumers.
