This Man Is Bringing World’s First African And Caribbean Rum To The United via Purple PR
Rum is considered one of the staple drinks of the
Caribbean with different islands each specializing in a different blend of the famous spirit.
Now one company is introducing a new kind of rum to the world with the first rum that blends
African and Caribbean cultures, and he’s bringing it to the United States.
Global Rum Ambassador
Ian Burrell is the co-creator of
Equiano, a 100% natural rum that blends Mauritius culture and taste with Foursqaure, a Barbadian distillery known for its high-quality spirits, making it the first rum of its kind.
“Equiano is a world’s first blend of rums aged in Cognac casks in Mauritius, and Barbados rums aged in ex-Bourbon barrels,” said Burrell in an email QA with BLACK ENTERPRISE.
Equiano’s memoirs were some of the first work published by a major publisher from an African writer, and his journey influenced Burrell when it came time to crafting his brand story.
