“The three major-label groups—Universal, Warner and Sony—have all ramped up their investments in Africa in recent years: opening offices, sending A&R scouts to major hubs and forming joint ventures and partnerships,” the feature reads, adding, “[Africa] has also emerged as a particular wellspring of talent, thanks to stars like Tiwa Savage, Davido and Mr. Eazi…[highlighting] just how many possibilities await African talent.”
Davido shared with Billboard that the feeling listeners get from Afrobeats is out of this world, which has made the world’s interest in the African music scene gain grounds.
“When I was in school in America and would play African music, people would say, ‘Yo, what’s that?
African artistes are making music and the world is certainly taking notice now even though there have been mainstream African artistes like Angelique Kidjoe and Fela Kuti in the past.
Tiwa Savage won the “Best African Act” category at the 2018 MTV Europe Music Awards and became the first female winner at that.
